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（活力中国调研行）一缕茶香里的消费新活力,（活力中国调研行）一缕茶香里的消费新活力_我的网站

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    A staff member demonstrates AIGC capabilities of Wukong image software at ZGC Science Fiction Industry Innovation Center in Shijingshan District, Beijing, capital of China, June 20, 2025. (Xinhua/Zheng Huansong)China's premier digital publishing expo will open in late August, featuring for the first time an exhibition area highlighting the integration of traditional Chinese culture and online games.
The 16th China International Digital Publishing Expo will run from Aug. 27 to 29 in Jinan, capital of east China's Shandong Province, according to the expo's organizing committee on Monday.
In recent years, the popularity of homegrown games such as "Black Myth: Wukong" has demonstrated technological breakthroughs in China's gaming industry, while bringing traditional Chinese culture to life through creative transformation and innovative development.
In 2025, China's domestic gaming market generated actual sales revenue of over 350 billion yuan (about 52 billion U.S. dollars), up 7.68 percent year on year, with the number of users reaching 683 million, an increase of 1.35 percent from the previous year.
More than 500 exhibitors are expected at the expo, with delegations from 20 provincial-level regions across China and overseas participants from over 30 countries and regions, the organizing committee added.
The Chinese Academy of Press and Publication, which co-hosts the event, will unveil interim achievements in formulating industry standards for AI applications during the expo.
The expo will include one main forum, six thematic forums, and over 80 supporting activities, where attendees will discuss digital publishing, human-machine collaboration, interdisciplinary construction and global academic communication.
First held in 2005, the expo is a major platform aimed at promoting the development of the digital publishing industry.
。    　　福州8月24日电 (龙敏 孙虹 郑江洛)炎炎夏日中，福建茶香依旧浓郁。2026年“活力中国调研行”福建主题采访活动日前先后走进福州上下杭历史文化街区、泉州安溪八马茶业观光工厂，从百年商埠到现代茶企，一缕茶香里，藏着中国茶产业面向新消费求新求变的活力密码。17日，福州茉莉花茶窨制工艺项目代表性传承人严锦华向游客介绍茉莉花茶制作工艺。　郑江洛 摄　　傍晚时分，福州市上下杭三捷河畔青砖古厝间茉莉茶香袅袅。在茉莉花美学馆内，福州茉莉花茶窨制工艺项目市级代表性传承人严锦华为游客演示筛花、窨制，“新鲜茉莉花与绿茶层层拌匀，经过多次窨制，让茶叶充分吸收花香，最终成就茉莉花茶‘闻香不见花’的独特韵味。”　　老手艺守住根，新玩法打开市场。三捷河畔的“福州茶馆·茉里杭间”里，冷萃茉莉花茶与茉莉巴斯克、茉莉白茶梨冻等新式甜品摆满柜台。店长曾翔说，在传统盖碗茶之外，他们探索茉莉新式茶饮、冷萃茶饮，连接起城市文化与年轻消费群体。茶馆主理人朱秋敏则把茉莉花香延伸进香氛等文创产品，“以年轻化表达吸引大批年轻游客前来打卡”。　　一朵花的跨界，背后是一条产业的跃升曲线。截至2025年底，福州茉莉花种植面积达1.8万亩，茉莉花茶年产量2.3万吨，全产业链产值达118亿元，产品远销欧美、东南亚等40余个国家和地区。今年5月，福州茉莉花茶产业集群入选2026年全国优势特色产业集群立项名单，成为全国40个国家级产业集群中唯一的茶叶类集群。　　安溪是世界名茶铁观音的发源地，位于该县的八马茶业去年10月登陆港交所主板，成为“高端中国茶第一股”。

B | 在八马茶业观光工厂，现代化智能生产线高速运转，茶叶加工全程不落地；体验工坊中，游客们亲手体验摇青，感受乌龙茶制作技艺的精妙，茶艺表演流转茶之雅韵，趣味斗茶比拼香气汤色。　　“非遗不能只陈列在博物馆展柜，要变成普通人可以触摸、可以品尝的生活内容。”八马茶业相关负责人表示，我们一边守住传统工序内核，一边结合现代消费需求开发新式茶饮、文创茶礼，把世遗、海丝的历史故事融入产品设计，让更多年轻群体读懂闽茶底蕴。　　在原叶茶市场整体承压的背景下，八马茶业仍逆势增长，成为中国茶消费韧性的一个注脚。最新披露的2026年中期业绩显示，公司上半年实现营收14.02亿元，同比增长31.8%；净利润1.98亿元，同比增长64.8%；门店总数达3845家，线上收入同比增长36.1%。

C | 　　福建农林大学经济与管理学院副教授郑义受访时表示，当下，中国茶产业消费场景从“买茶叶”转向“体验茶文化”，消费人群从老茶客延伸至年轻人。中国茶叶流通协会发布的行业报告指出，预计2026年国内新茶饮市场规模将突破3700亿元，新茶饮已成为茶产业培育新质生产力、实现高质量发展的核心增长引擎。

D | 　　在福建，茶文化铸魂、茶产业强基、茶科技赋能，老茶乡正跑出新赛道。一缕茶香穿越古今、联通供需，泡出的是中国消费市场向新而行、向优而进的鲜活样本。

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Published on:05:23:07